Introduction
Let’s cut to the chase — if you run a business in the UAE, you already know one thing: when your internet goes down, your whole office turns into a group therapy session. And not the relaxing kind.
Emails stop sending. Zoom freezes mid-sentence (usually when your boss is talking). And someone always asks the classic: “Is it just me, or is the Wi-Fi acting weird?”
So when someone asks me, “Which DU business plan is actually worth it?” — I don’t throw fancy brochures at them. I break it down like I would for a friend: what’s fast, what’s reliable, what’s good value — and what’s just marketing fluff.
In this guide, I’ll walk you through the top DU business plans in 2025 — the real speeds, the hidden fees, the perks, the pain points, and who each one is actually for.
Whether you’re running a startup from a tiny office in Deira or managing a remote team spread across three time zones, this review is for you.
Let’s find you an internet plan that works harder than your office printer (and doesn’t throw tantrums on Mondays).
Let’s dive in.
Overview of Available Packages
Let’s face it — choosing an internet plan shouldn’t feel like solving a Rubik’s Cube blindfolded. But with DU’s business packages, the choice is actually pretty straightforward — two main options, both solid, just designed for different kinds of hustle.
Business Starter — Light, Lean & Reliable
Picture this — you’ve just registered your trade license, your logo designer ghosted you halfway, and you’re running your operations from a co-working desk with more coffee than clients (for now).
Enter: DU’s Business Starter Plan.
This plan is the internet version of your first serious hire. Affordable, reliable, shows up every day, and doesn’t ask for much. It’s made for startups, solo founders, and small offices that need:
- Internet that doesn’t die during a Zoom pitch
- A setup that won’t make you cry into your expense sheet
- Enough backbone to run emails, cloud docs, CRMs, and maybe sneak in a YouTube tutorial on “how to write a business proposal”
Is it flashy? No. Is it solid? Absolutely.
If you’re building the foundation of your business and every dirham counts — this one’s your ride-or-die. It’s like saying, “I’m small now, but I’m thinking big.”
Plan Details:
Business Starter
- Unlimited internet usage at full-speed
- 5G-enabled Internet router
- 24/7 support
Limited time offer
Free Digital Starter Kit (1st year)
Domain + Website Builder + 5 emails
Business Starter Pro — Built for Growth
Now let’s say you’ve got a couple of clients on retainer. You’re answering emails while onboarding a new hire and simultaneously dealing with a printer that refuses to work (classic).
You don’t just need internet. You need infrastructure.
That’s where Business Starter Pro steps in — the upgraded version with a sprinkle of “let’s grow this baby.”
This one is made for growing SMEs, digital-first businesses, and multi-tasking maniacs who need more than just browsing power. Think:
- Fast, stable internet that plays nice with video calls, CRMs, cloud backups, AND your Spotify playlist
- Built-in tools that scream “we’re a real company now” — like email domains, digital security, and a landline phone that actually looks professional sitting on your desk
- The kind of setup you’d expect from a company that’s got ambitions (and deadlines)
In short? Starter Pro is the suit-and-tie version of Starter. Still affordable, still easy — just… more grown-up.
Plan Details:
Business Starter Pro
- Unlimited internet usage at full-speed
- Unlimited landline to landline calls
- 250 National Mobile Minutes
Limited time offer
Free eCommerce Starter Kit (1st year)
Domain + eStore + 5 emails
1x Microsoft 365 License
1x .ae domain
Free landline device
Quick takeaway?
Starter is like a great coffee — gets the job done with no drama.
Starter Pro is the coffee and the croissant — a little extra, but totally worth it.
Speed and Data Allowance
Let’s talk speed — because no one wants their video call to freeze mid-sentence, especially when you’re pitching to a client and your face gets stuck looking like a confused emoji.
Here’s the good news: both Business Starter and Business Starter Pro offer full-speed, unlimited internet. That means no worrying about “data buckets” running out or speeds suddenly slowing down just because someone on your team decided to upload 400 product photos at once.
Now, DU doesn’t slap a fixed Mbps number in bold letters — because speeds can vary based on your location and the 5G signal strength — but real-world feedback from small businesses shows smooth performance for video calls, cloud tools, VoIP, and large file transfers.
And the best part? There’s no cap. You get true unlimited data, no “fair usage” traps hiding in the fine print. Just plug in your router, get online, and go wild — well, business-wild. We don’t recommend torrenting your entire movie collection during office hours.
In short:
- ✅ Unlimited internet usage (no hidden caps)
- ✅ 5G-enabled speed depending on your area coverage
- ✅ Zero slowdown drama after a few GBs
If your business is online-heavy — cloud backups, constant Zooming, or running multiple devices — this setup will keep things smooth and meltdown-free.
Business Features
When you’re running a business, you need more than just an internet connection that doesn’t buffer during cat video marathons (even though those are essential). You need solid business-grade features that give you control, reliability, and peace of mind. DU’s plans step up here with some serious perks.
Static IP — For When You Need That “Always-On” Presence
Need to access your office setup remotely or host your own server? DU’s higher-tier plan gives you a static IP — so your digital doors are always open, 24/7.
SLAs — When Downtime is Not an Option
Downtime = lost money. DU backs its business plans with uptime guarantees and priority support. You stay online, no matter what.
Free Domain/Email Hosting — The Essentials Covered
Look more legit with a free domain and up to 5 custom email addresses — because “yourbiz@gmail.com” doesn’t scream professionalism.
Website Builder Tools — No Developer Needed
No dev? No problem. Build your own clean, functional website using DU’s drag-and-drop builder included in both plans.
Cloud Storage & Security — Keeping Your Business Safe
Your files stay backed up and locked down with DU’s built-in cloud storage and business-grade cybersecurity tools.
Key Takeaways:
- Static IP for easy access and remote setups
- SLAs for uptime guarantees — because your business can’t afford downtime
- Free domain and email hosting — no more generic emails
- Drag-and-drop website tools to get online fast
- Cloud storage & business-grade security tools
These business features ensure you’re not just plugging in — you’re setting up for success with the right tools and support.
Hardware & Installation
Setting up your business internet should never feel like you’re running through a maze of cables and confusion. With DU, it’s all pretty straightforward. But just to give you the full picture, here’s what you can expect when it comes to hardware and installation.
Router & Hardware
Both the Business Starter and Business Starter Pro plans come with free 5G-enabled routers. That’s right — no need to add the router to your shopping cart; DU’s got you covered.
Item | Business Starter | Business Starter Pro |
Router | Free 5G-enabled router | Free 5G-enabled router |
Landline Device | Not included | ✅ Included (Free) |
Router Features | Dual-band Wi-Fi, basic security | Same, but upgraded to business-grade |
Here’s the deal: the router comes pre-configured, so all you need to do is plug it in and get going. No extra steps or tech skills required.
Installation Fees
Now, let’s talk about the AED 200 activation fee. This applies to both the Business Starter and Business Starter Pro plans. At the time of writing, there aren’t any discounts on the activation fee, even for long-term commitments. So, you’ll want to factor that into your budget.
On-Site Setup Support
No need to worry about fumbling around with wires or figuring out the best router placement. DU offers professional installation support, which means their team will come out to make sure everything’s running smoothly. Here’s what they’ll handle for you:
- Placing the router in the best spot for a strong signal
- Setting up the landline device (only if you’re on the Business Starter Pro plan)
- Quick testing to confirm everything is connected and ready to roll
And the best part? This support is already included in the AED 200 activation fee. There’s no extra cost unless you need additional hardware or wiring.
In a Nutshell:
- Free, 5G-ready routers with minimal setup required
- AED 200 activation fee, but no extra costs for installation support
- Professional help to get you online fast and hassle-free
Now that the tech side is sorted, you can focus on growing your business without the router-related headaches
Add-ons and Customization
When it comes to business internet, you don’t just want something that works — you want flexibility. Whether you’re scaling up or adding more services, DU gives you the ability to customize your plan with useful add-ons that fit your business needs. So, let’s dive into some of the extras you might want to consider.
VoIP Services – The Business Phone Solution
Want your office phone to work over the internet with crystal-clear quality? DU offers VoIP add-ons — so your calls sound sharp and cost less.
Extra IPs – For More Control and Flexibility
Need more than one static IP? Whether you’re managing multiple systems or separating departments, DU’s got extra IP options to match your setup.
Enhanced Cybersecurity – Keeping Your Business Safe
Running a business in 2025 without protection is like leaving your door unlocked. Add-on security tools keep your data safe from digital gremlins.
Bundle Options with Mobile or TV – Convenience at Its Best
Why juggle bills when you can bundle? Combine your business internet with DU mobile or TV services and save a little (or a lot).
Key Takeaways:
- VoIP services: Affordable, reliable phone solutions for businesses.
- Extra IPs: Add more control and flexibility for your devices or websites.
- Enhanced cybersecurity: Protect your business from online threats with added security.
- Mobile/TV bundles: Get more services, more convenience, and potential savings.
These add-ons aren’t just nice-to-haves — they’re business essentials for companies that want to take their internet service to the next level.
Promotions or Discounts
Let’s face it — everyone loves a little discount, especially when you’re running a business. DU knows this, which is why they’ve got some killer promotions and discount offers that can save you money. Whether you’re just starting out or upgrading your current plan, these offers make business internet a little more affordable. Here’s the lowdown on what’s available:
First 3 Months Free? Yes, Please!
Yup, that’s not a typo. DU’s been known to throw in the first 3 months free on certain business plans — especially if you’re signing a longer contract. That’s a quarter of the year, on the house. Not bad, right?
Free Installation? That’s a Bonus!
While the standard AED 200 activation fee still haunts many, there are times DU waves it off during promotions or special bundle deals. Always worth asking before you sign — because who doesn’t like free.
Bundle and Save – Stack Your Deals!
Mix your internet with DU mobile or TV plans and you can shave a bit off the final bill. It’s like buying karak chai in bulk — cheaper, and still satisfying.
Key Takeaways:
- First 3 months free: Take advantage of this limited-time offer for significant savings.
- Free installation: Avoid those pesky setup fees with select packages.
- Bundle and save: Combine services like mobile and TV to maximize your savings.
These deals can save you a decent chunk of change, and they make signing up for DU business internet even more attractive. Don’t miss out on these promotions — your wallet (and your business) will thank you!
Comparison Table
Alright, let’s get straight to the point. You’ve seen the nitty-gritty details of the plans, but sometimes you just want a clear, side-by-side comparison to help you make up your mind. No fluff, no filler, just a simple breakdown of the essentials. Here’s how Business Starter stacks up against Business Starter Pro:
Feature | Business Starter | Business Starter Pro |
Monthly Price (incl. VAT) | AED 249/month + 5% VAT | AED 279/month + 5% VAT |
Speed | Unlimited Full-Speed | Unlimited Full-Speed |
Router | Free 5G-enabled router | Free 5G-enabled router |
Landline Device | Not included | Free landline device |
National Mobile Minutes | N/A | 250 National Mobile Minutes |
Free Digital Kit | Digital Starter Kit (1st year) | eCommerce Starter Kit (1st year) |
Microsoft 365 License | N/A | 1x Microsoft 365 License |
Domain + Website Builder | Yes | Yes |
Contract Duration | Flexible | Flexible |
Activation Fee | AED 200 | AED 200 |
What Stands Out?
- Business Starter: Ideal if you’re just getting started or running a small operation. You’ll get reliable, high-speed internet along with a digital starter kit to help you get your website and emails up and running without the extra cost.
- Business Starter Pro: A bit more meat on the bones for businesses that are expanding. You’re not just getting fast internet — you’re also getting Microsoft 365, an eCommerce starter kit, and extra mobile minutes. It’s like upgrading your internet and getting a business toolkit thrown in for good measure.
No matter which plan you choose, both are built to support smooth, hassle-free connectivity — it just depends on how much extra help your business needs as it grows.
Use Case Recommendations
Which Plan Fits Your Business?
Now that we’ve looked at the specs, let’s get into the real-world scenarios. Not every business is the same, and what works for one might not be the best fit for another. So, here’s a quick guide to help you pick the right plan based on the type of business you’re running:
1. Small Startups
For the new kid on the block who’s just getting their feet wet — the Business Starter is your best friend.
Why? Well, it gives you everything you need to get started without breaking the bank:
- Unlimited full-speed internet
- Free digital tools to set up your website and domain
- A cost-effective option with no hidden surprises (hello, no scary activation costs)
It’s an affordable way to get the essentials in place while you focus on growing. If you’re just starting out, this plan covers the basics without overwhelming you with extra features that you might not need yet.
2. Growing SMEs
As your business starts to take off, you’re going to need more than just reliable internet. You’ll want tools to support your expansion, like an eCommerce store and maybe a Microsoft 365 license to help keep your team on track.
The Business Starter Pro plan is what you need.
- Extra mobile minutes for those customer calls
- A free landline device (because we all know how important it is to have reliable communication)
- Microsoft 365 to boost your team’s productivity
If you’re managing a small but growing team, this plan gives you the tools to scale without overcomplicating things.
3. Tech-Intensive Companies
For those tech-savvy businesses where speed and reliability are key — you don’t want to cut corners. But hey, you also don’t need to pay for extras you’ll never use. In this case, either plan works, but you’ll probably lean toward Business Starter Pro for that added business-grade support.
Why?
- You’ll appreciate the eCommerce starter kit if you’re operating online.
- The extra mobile minutes and Microsoft 365 can be great for remote collaboration or dealing with global clients.
- Plus, 5G-enabled routers mean faster, more stable connections to handle that tech-heavy workload.
4. Remote Teams
If you’re running a remote team, the internet isn’t just something that gets you from point A to B — it’s the glue that holds everything together. Whether you’re managing multiple locations or coordinating on Zoom calls all day long, you need consistent, fast internet.
The Business Starter Pro is the best option for remote teams:
- You get the landline device for business calls
- Access to Microsoft 365 for seamless collaboration
- Extra mobile minutes for team calls when you need them
That extra gear makes it easier to manage a team that’s spread out — and the business-grade router ensures your team’s productivity stays intact.
Whether you’re a small startup or a growing tech company, there’s a plan here that suits your needs. Choose wisely and you’ll set yourself up for success!
Conclusion
If you’re a small biz just starting out, or an SME ready to level up, DU’s Business Starter plans are honestly solid. Reliable speeds, business tools baked right in, and enough extras to keep your setup looking sharp and professional.
Starter Pro is for those who want a little more muscle — static IP, better hardware, and landline included. But even the base plan gets the job done if your needs are lean and mean.
Bottom line? If your business runs on Wi-Fi and first impressions, DU makes sure neither lets you down.
Still not sure which plan fits your business?
No worries — we’re here to help!
Message us on WhatsApp now and get personalized advice in minutes. We’ll help you pick the perfect DU plan based on your business needs.